Web Design
Case Study
Defense media network
Launched in 1997, The Defense Media Network is a single-source portal to all of Faircount’s defense related content online.
Categories
Web Design
Branding
Creative Process
Our creative process starts with a lot of questions to help us understand your business and your expectations allowing us to create a visually compelling story for the users
We use a lot of tools and processes to manage the creative process. These helps us reach the end-goal within the allocated time and budget
Time Management
Managing and prioritizing tasks in Trello helped us with time management
Feedback
Having regular conversations with the client helped us align the development according to client’s vision
Market Research
This helped align the new design with the expectations of the ideal customer on the website
Team Management
Having a daily meeting for developers and prioritizing the items helped manage the team better
Revamp Purpose
The website had outgrown the design and very heavy with a lot of unstructured content. The website was also not responsive on mobile, tablet devices and high resolution screens. This did not represent their structured approach to defense news and their latest updates on the field of defense
Minimal Design
Responsive Design
Creative Idea
Improved User Experience
Improve the user experience to optimize the user engagement and trust
Brand Revamp
This involved updating the website for a minimalist and cleaner experience allowing the user to focus on the details
Adding New Elements
This invovled adding sliders, advertisements and rearranging the components for a cleaner look
A Word from our partner
In 20 years of working as a small business owner in web design and development, I’ve partnered with some talented and important developers.
Because I’m often being pulled in many directions, it’s crucial for me to have a dependable project lead that I can count on to keep things on track. Propulsive Tech is precisely that, as I rely on their ability to keep things moving when I am unavailable.
Propulsive Tech recently headed up an important project for Faircount Media Group, a longtime client, in resurrecting Defense Media Group, one of their languishing IPs. Under my direction, Propulsive Tech reskinned and repackaged a six-year-old site into a modern-looking, responsive, mobile-friendly destination that will serve as the cornerstone of revitalizing this revenue stream for Faircount. Propulsive Tech handled the design, the development, and the troubleshooting while tirelessly assisting the clients in refining their vision. I couldn’t have done it without them!
The numbers
The updated site performed very well, increasing the page views and return users. There was also a 20% increase in social following.
- Page views – 25%
- Return Users – 22%
- Social Following – 20%
The updated website was built with a revamped user experience allowing the user to focus on the content, optimized for mobile and tablet and having unobtrusive advertising
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